Publishing a new video on YouTube is an exciting step, but your work doesn’t end there. To truly harness the potential of your content and engage with your audience, you need to take a series of strategic steps after the video goes live. Here’s a comprehensive post-video checklist to ensure your content reaches its full potential.
1. Check Optimization Score with SEO Studio
Before anything else, review your video’s optimization score using tools like YouTube’s SEO Studio. Ensure your video title, description, tags, and closed captions are well-optimized for search visibility.
2. Reply to Comments
Engagement is key to fostering a loyal audience. Respond to comments on your video promptly and genuinely. Show appreciation for positive feedback and address any questions or concerns viewers may have.
3. Write a Comment and Pin It
Craft a thoughtful comment that provides additional insights or context about your video. Pin this comment to the top of the comment section to offer a quick summary or call-to-action for new viewers.
4. Check Analytics
Dig into your video’s analytics to gain valuable insights. Look at metrics such as watch time, audience retention, and click-through rate. Identify what’s working well and areas that may need improvement.
5. Re-promote Your Video
Don’t let your video fade into obscurity after the initial upload. Share it across your social media platforms, blog, website, and email newsletter. Utilize your existing audience to boost initial engagement.
6. Engage in Community Discussions
Use your video’s topic as a starting point for discussions in online forums, social media groups, or relevant communities. This not only brings exposure but can also drive interested viewers to your video.
7. Collaborate with Fellow Creators
Reach out to other YouTubers who share similar content or audience. Collaboration can introduce your video to a new set of viewers and create cross-promotion opportunities.
8. Update Your Content Calendar
Reflect on your video’s performance and insights. Use this information to refine your content strategy. Adjust future video topics and styles based on what resonates with your audience.
9. Monitor and Reply to Incoming Comments
In the days following the video release, continue to monitor and respond to incoming comments. Engaging with viewers beyond the initial upload reinforces your connection and encourages ongoing interaction.
10. Share Behind-the-Scenes Content
Offer your audience a glimpse into the making of the video. Share behind-the-scenes photos, bloopers, or insights about the creative process through your social media platforms.
11. Consider Paid Promotion
If your video holds significant value or offers unique insights, consider investing in paid promotion to extend its reach to a broader audience.
12. Explore Collaborative Opportunities
If your video covers a trending or popular topic, explore the possibility of collaborating with other creators who specialize in the same area. This can attract their subscribers to your channel.
13. Reflect and Learn
After the initial wave of engagement, reflect on what worked well and what could be improved. Apply these insights to future videos to continually refine your content strategy.
14. Plan Your Next Move
Start planning your next video. Keep the momentum going by having your next piece of content ready to go. Consistency is key to growing and retaining your audience.
Each step in this post-video checklist contributes to the success and growth of your YouTube channel. By optimizing your video’s visibility, engaging with your audience, and strategically promoting your content, you’ll be well on your way to building a thriving channel with loyal subscribers who eagerly anticipate your next release.